This is an opinion. The writer has years (it's not polite to ask age from a programmer) of experience in IT service industry, and has been among only failed sales efforts. And is afraid that they don't actually differ much from succeeding ones.

What is a requirement? Or a feature request? Or a service request? What is a badly started blog-post?    

They're all an attempt to communicate something to someone. For starters I'd like to restrict the environment and domain to a very special one: IT service companies and their endeavors. I'd make a bold statement that most of such attempts will fail blatantly.